TADA! | Brand Expansion
About the project:
"TADA!" is an experiential design school created by the Network of Creative Thinkers (NOCT), focused on introducing a hands-on approach to design education in India.
During my time as a Graphic Design Intern at NOCT, I worked under the guidance of my mentor and co-founder, Neha Shresta. My tasks primarily included developing a 9-tile Instagram launch campaign. Additionally was designing website visuals, and expanding the brand's visual language.
Project Year:
Category:
2023
Social Media Launch Campaign
Website Visual Design
Motion Design
Ideation
The ideation process involved brainstorming the campaign's messaging and visuals, developing the tagline, and defining the creative direction. Four initial taglines were proposed, each with a unique approach, and the final choice was 'Find your TADA! Moment.' From there, a rough concept flow for the campaign was outlined.
Concept Development
Following the ideation, a sample 9-tile grid was sketched out to visualize and refine the content flow.
Static Design & Storyboard
Static versions of all posts were created to visualize the full grid and design content for each post. Storyboards were developed for posts featuring major motion graphics, primarily the logo reveal.
Final Posts
The grid followed a story-driven structure, building anticipation through textual, visual, and auditory cues leading up to the school's reveal with a logo animation. Subsequent posts highlighted the school's mission, purpose, and USPs.
On the right is how the posted grid would appear and below is a breakdown of each of the posts present in the order of posting.
1A. Synonyms/ Words that have the same feeling or meaning as TADA!
1B. Animation going through various visuals depicting a “TADA” Moment but captioned as a *blank* moment to allow audience guesses.
1C. Post with the iconic TADA sound to give the audience an auditory hint.
2A. Asking the audience if the realization has occurred yet, post showing various TADA or Eureka moments in history.
2B. Logo reveal animation and carousel slides which talks about the name TADA and who they are.
2C. Post talking about what exactly an experiential design school is.
3A. Post talking about why NOCT, a design studio is starting a design school.
3B. Talking about TADA!’s way of learning not teaching and how to create your own moment.
3C. Animation video of the USPs of TADA!
Website Visuals
Landing Page Hero
The initial plan was to compose the design using existing elements, but the approach evolved to illustrate the journey from 'hmm' to 'TADA!'
On the right are the initial iterations, and below are the final versions for both the desktop and mobile layouts.
Desktop hero
Mobile hero
Gif Icons
Icon versions of the USPs were created by transforming the original post versions into subtle, gentle animations that play on a loop.
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