1. Moxie as a brand has a very unique visual language which sets it apart from the rest in the market. To stay true to the brand's essence, we needed to create a solution that had just as much character and fully represented what Moxie stands for.

 

2. As a sample product for quick commerce, it was crucial to design ergonomic packaging, one that's easy to handle and open, fits comfortably in hand, and is hassle-free to transport. 

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3. After reviewing Moxie’s current sampling experience and researching further on samples, we identified three key elements to include in the packaging: 

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The sample kit had to include brand and product information, social media details, and the brand story, along with promotional incentives like discounts and previews of upcoming products to drive further engagement. Personalized touches, such as handwritten notes or personal anecdotes, would also create a more meaningful connection with consumers.

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4. During our exploration, we discovered that sample experiences can be crafted from a variety of materials, ranging from paper and cardboard to plastic, glass, and fabric. The most cost-effective choices are paper, cardboard, and basic plastics, while the more premium options include glass, metal, and wood.

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5.Finally, our user research—both through questionnaires and online data—revealed that our target users prefer straightforward, easy to grasp packaging, focusing more on the product itself. They are also more likely to try sample products if they recognize the brand or receive an added incentive.