Happy Soles | Logo Identity
About the project:
Happy Soles is a hypothetical colorful socks company with the idea that keeping your feet comfortable keeps your soul comfortable.
The goal was to be as fun, colorful as the type of socks sold by them. This project covers their Logo identity design and accompanying collaterals of packaging, thank you cards, Social media and tag design.
Project Year:
Category:
2021
Logo & Identity Design
Ideation
Visual Identity
Primary Logo
The curve of the "y" resembles that of a smiley to portray the brand personality and joy associated with buying colorful socks.
The small letter "y" was used to connect it to the letter "L" which represents that of a sock. Together they form a connection of happy and the sock.
Secondary Logo
The secondary logo is that of a circular format to allow more versatile usage on products.
Submark Logo & Logomark
Submark logo also to allow more versatile usage, maintaining the identity without the name.
Logomark manipulated from the main logo to create a stand alone pictorial identity for the brand.
Tagline
The tagline with it's youthful language and repetion aligns with the way the brand wants to communicate.
Clearance
It is recommended that the space of the width of the letter "O" be maintained around the logo at all times.
Scale
The scale of the logo is to be reduced by 50 px that of the previous and in multiples of 5 where the minimum size of the logo is of width 50 px.
Typography
Heading
Rollcage Regular
Body
OlivessansPimento
Bold | Medium | Light
Colour Palette
Visual Elements
Brand Pattern
The brand pattern consists of elements associated with various brand keywords such as "bright", "joy", "colourful", "simple", "youthful" and "comfort".
Final Logo Suite
Applications
Label Tags & Socks
Thank You Card
Packaging Box
Social Media Templates
View more Projects
Navigate Backward
